Hyundai - Innovators design competition

art direction - web design

PROJECT

“Building on its commitment to innovation and future thinking, Hyundai Motor UK launches an SUV interior design competition ‘Innovators of the Future’. Aimed at UK design students, the competition asks students to harness their design genius and create a future Sports Utility Vehicle interior.

It is predicted that in 50 years’ time all SUVs will be driverless – which means that current interior designs will be obsolete. Removing the necessity for forward facing seats, steering wheels and windows, SUVs may become an extension of our homes or offices. The competition, Innovators of the Future, asks the question, what will these interiors of the future look like?”